Even “This Little Light of Mine” the song discourages darkness. How many people are afraid to sit in a dark room? Darkness has also been associated with hollowness, emptiness, and evil. In fact, darkness has always been associated with things that are scary. These rare qualities are fascinating, almost like seeing twins.Īnd yet, what pushes us to see “rare” as beautiful? If we look at many fairy tales in the old days, we see that the blondes were considered the beautiful princesses, and the brunettes were considered dark and “sinister”. The same reaction girls gave to blondes, in another study, girls have the same reaction to strange eye colors, such as hazel eyes.Īs we see, American Girl has had the same trend of hazel eyes that seem to fascinate young girls. Some theorize that this is because blonde hair is “rare” in the world. Society has always pushed blonde hair since the Ancient Roman Empire. This is a reflection of what society has been pushing. The girls they brought into this study were of all colors and nationalities in the preschool age range. When asked which one is the nice one, all of the girls said the blonde was the nice one and the dark-haired girl was the mean one. One study showed three different dolls: a light haired doll, fair haired doll, and dark-haired doll. Girls of other colors and other nationalities are drawn to blonde dolls. Blonde girls are actually more attracted to darker dolls than other girls are! So European-dominated culture is actually made up mostly of dark-haired people.Īnother thing to note is that the selling of these dolls has nothing to do with the fact that white girls want “dolls that look like them”. But actually, statistics show that blondes only make up 18 percent of the population in the USA, and only 2 percent around the world, and even the majority of white people are brunette. You can say it’s because European influence dominates the world.
Now you can say that this is because blonde whites are the majority in the USA and around the world.
Precure has also had its share of blonde lead characters. Japanese anime tend to have leading female characters with blonde hair, like in Sailor Moon, Mew Mew Power, and Magical Doremi, though none of their females have this natural hair color. It has been noted that other countries admire blonde hair in general. Even people in other countries admire this blonde doll. Around the world, Barbie is the world’s best-selling doll. Even looking at other doll lines, like Barbie, one can see how blondes sell well in almost every doll brand that exists. Looking at Mattel’s recent string of blonde dolls (McKenna, Caroline, Isabelle), and sales statistics in the recent 21st Century, the answer would appear to be yes.
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